6th September 2016
Luxury gelato brand Snowflake has turned a pop-up store in London’s South Kensington into a permanent branch, working with design and shopfitting group Fernwood Interiors to create a larger and more relaxed environment at the site on Thurloe Street.
A two-month pop-up store at the site proved the demand for a permanent store, but offered only a counter and a small seating area. The expanded store provides space for a constant stream of customers.
Snowflake’s signature chocolate brown colour was used on the stores shopfront, which features a supersized door to encourage customers inside.
A staircase with glass balustrade leads customers to an upstairs seating area, while the ground floor features a service area and working space along with a walk-in freezer. Full height windows and mirrors ensure the ground floor is a light-filled and welcoming space.
UK's first multi-brand electric car show...UK's first multi-brand electric car show...
Yoga mat wave for Lululemon windowYoga mat wave for Lululemon window
New Nike store at Dover Street MarketNew Nike store at Dover Street Market
Physical stores 'an engine of online gro...Physical stores 'an engine of online gro...
VW store opens at the BullringVW store opens at the Bullring
Design showcase: Etude House flagship up...Design showcase: Etude House flagship up...