New Tryano luxury store launched by Chalhoub Group

17th November 2015

Middle Eastern luxury retail specialist Chalhoub Group has opened TRYANO, a new store concept, in Yas Mall, situated on Yas Island, Abu Dhabi. Design group HMKM created the store concept.

Beauty section 'Fountain of Youth'

TRYANO is a specialist store concentrating on three product categories: beauty, bags and children’s products. The 20,000 sq m store will offer one of the largest varieties of products in each category available in the UAE, stocking more than 250 brands. The store will also offer bespoke services and La Pâtisserie des Rêves.

Children's section

“The Abu Dhabi market has grown quite tremendously in the past few years but is still lacking of speciality and department stores,” says Chalhoub group co-CEO Patrick Chalhoub. “This is why we have decided to create TRYANO based on our expertise and know-how of the market, consumers and retail sector.”

Beauty and bags 'Orchard'

The store gives visitors an experience that includes a ground floor beauty space which takes its inspiration from a white, winter theme. The bags area takes cues from spring, with soft rugs and sculptural lines. The upstairs children’s area is interactive imaginative and playful, and inspired by summer.

“Today’s consumers are not only looking to purchase a certain product. They are looking for an experience; they expect to be taken on a journey,” says Chalhoub Group creative director Linton Crockford-Moore. “TRYANO provides customers with an experience that is simultaneously alive, entertaining, specialised and remarkable.”

The store opening coincides with the first anniversary of the opening of Yas Mall.