Four Fairies and a Prince back at pop-up site for third visit

11th January 2017

Childrenswear retailer Four Fairies and a Prince is to return to The Concept Store – a permanent pop-up space at 340 King’s Road, London, run by property group Sloane Stanley – for the third time.

The 1,178 sq ft space has proved a success for the brand, which stocks Scandinavian brands, on previous visits. From 16 January it will offer previews of its spring/summer 2017 collections.

Four Fairies and a Prince co-founder Pinja Koivula says, “We are delighted to be returning to the King’s Road for our multi-brand childrenswear pop-up for a third time. The location of The Concept Store is perfect for us, situated on a famous and iconic shopping parade with fantastic footfall and schools around the corner, which is why we keep coming back.”