Online brand Poorboy Boutique prepares store with eye on expansion

15th March 2017

Independent vintage fashion brand Poorboy Boutique is to open a 1,000 sq ft store in the Fruit Market in Hull.

The store, designed by Den Interiors, will be the first to open on Humber Street as part of an £80m rejuvenation project led by developer  Wykeland Beal, and forming part of Hull’s time as UK City of Culture 2017.

Poorboy Boutique specialises in classic clothing from brands such as Barbour, Burberry, Adidas, Levi’s and Tommy Hilfiger, as well as stocking unique and remastered pieces. Second hand garments are collected from around the world and turned into modern, one-of-a-kind garments.

The brand attracts online customers from markets including Russia, Japan and the US and has a unit in Princes Quay in Kingston Upon Hull.

Riccardo Seaton, co-owner of Poorboy Boutique, says: “This is the perfect time for us to invest in the Fruit Market. It is a super cool area with its own unique identity. Every building in Humber Street has its own history and story to tell – just like our clothes.”

Seaton says the brand hopes the store will be a stepping stone to expansion to further UK cities.

“Poorboy Boutique will add to the list of local independent operators, including restaurants and creative businesses, that make the Fruit Market a great place to visit and enjoy, during the day and into the evening,” says Wykeland Group development surveyor Tom Watson.

“We’re already seeing a significant increase in footfall to the area.  People are hearing about the transformation of the Fruit Market and are coming here to see the changes for themselves – it is becoming a destination in its own right.”