17th March 2017
Ted Baker has introduced a series of interactive store windows at its Regent Street store in London, as part of a ‘Keeping up with the Bakers’ campaign.
Developed by Nexus Interactive Arts, the windows encourage passers-by to immerse themselves in the world of the fictional Baker family.
By placing their hands onto palm print window sensors, ‘peeping Toms’ will be photographed as they are caught in the act of peering into the Baker’s home. The image is them composited into an element of the display, which includes a TV screen, a window and a portrait on the wall. The image is also posted on Ted Baker’s website, from where customers can share it to social media.
The windows also use Whispering Windows technology that effectively turns the window into a speaker, letting passing pedestrians hear sound effects from the window displays.
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