20th March 2017
Retail display group Arno is to use Retail Design Expo 2017 to tell its story to brand and retailer visitors.
“One of the reasons we are doing Retail Design Expo this year is that Arno has kept itself a bit below the radar,” says Arno GB sales and marketing manager Mark Aspin. “We don’t really advertise and most of our work comes from referrals.”
Because the company specialises in large scale bespoke projects, many of them for international, clients, it has a relatively small client base, says Aspin: “We want to raise our profile with brands and retailers as they might not have come across us.”
The company, which has been trading for 81 years, will be using new technology to show off its capabilities and working methods, but will show only limited examples of its projects.
“There will be a VR experience, with a crystal screen reveal, but we won’t simply show our work. We want visitors to get something they can’t get by just going to a website,” says Aspin.
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