Propability to transform Retail Design Expo stand for Optimus impact

20th March 2017

Transformers character Optimus Prime will be making an appearance at Retail Design Expo 2017, thanks to VM specialist Propability.

The group created a 3m sculpt of the character for Hasbro, to display in The Toy Store on Oxford Street. Since that store closed the giant robot has been stored by Propability.

A motion sensor in the character’s arm causes it to speak when people pass close by, with Transformers sound effects playing on a loop. The eyes are illuminated with blue LEDs.

The display was created by digitally scanning an original Optimus Prime toy, before sculpting in 3D on a six axis CNC robotic arm, with each element being hand-finished. An internal steel structure supports the heavy display.

Propablity’s Optimus Prime will be on stand P3 at Retail Design Expo 2017