Design showcase: The White Company's new upsized store at Bluewater

18th April 2017

The White Company has opened its upsized statement store at Bluewater in Kent.

The has nearly doubled the size of its store to create a 546 sq m (5,881 sq ft) branch on the lower Guidlhall level of the shopping centre.

Designed by an in-house team, the store has evolved The White Company’s existing store format, with the emphasis on creating a calm and inviting retail experience. It stocks the brand’s complete range of lifestyle and fashion products.

The store has launched with summer-themed windows, with in-store VM featuring rustic basket and trolley accessories. Wooden floors offset white display units and neutral coloured walls.

“The new fit-out embodies our brand perfectly and will enable customers to discover an expanded product range and enjoy an inviting and seamless White Company experience,” says The White Company director of property Sarah King.

Next, Fat Face, Schuh and H&M have all upsized their Bluewater stores recently.