POPAI workshop to tackle digital shopper marketing challenges

18th May 2017

POPAI is to host a first-of-a-kind workshop to help shopper marketing professionals understand the evolving in-store technologies now available to them.

The event, held on 29 June in London’s Euston Square, will feature input from retailers, brands and agencies with experience of how to select, strategise, plan and measure a range of new technologies. Sessions will seek to break lessons down into tangible and actionable chunks for ease of access.

Speakers will include experts from Boots, Shell, Unilever, Sky and Vodafone, covering subjects such as shopper engagement, planning and execution and measurement. Case studies will include Shell’s Fill Up and Go initiative and Sky’s research into what is driving retail footfall.