10th July 2017
Hotel group Jurys Inn has launched a new restaurant and bar format, Oddsocks, at its Brighton branch.
Designed by Mystery, the format is designed to meet the needs of both corporate work crowds and evening and weekend leisure-seekers, with a mix of convenience and quirkiness.
The agency developed branding, interiors, menus and staff uniforms – which include the wearing of odd socks – to create a rustic food and drink offer that customers would find ‘strangely familiar’.
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