17th July 2017
A co-curated fashion pop-up has opened on King’s Road in Chelsea. Online fashion brand Atty London and influencer consultancy Genies List have collaborated on the store, which will trade until the end of July.
The initiative is housed in the Concept Store, a dedicated pop-up space managed by property group Sloane Stanley. The store stocks a selection of summer fashion ranges from brands including Atty London, All Things Mochi, Octavia Hix and NINI Molnar.
“Securing prime space on a parade that attracts a fashionable and modern consumer is a fantastic springboard for launching our seasonal concept store,” says Atty London founder Alexandra Pope.
A schedule of events at the store includes late night shopping days, bloggers breakfasts and free yoga classes.
Interior design was handled in-house.
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