Smartphones outpace tablets for mobile purchases

17th July 2017

Shoppers are increasingly turning to smartphones rather than tablets for their online purchasing according to the latest report from GlobalData, which highlights how retailers are adapting their offers to meet changing behaviour.

Spend via smartphones will account for 51.5 per cent of UK mobile sales in 2018, predicts the report. Smartphone spend is set to grow by 112 per cent over the next five years, it adds. Loyalty scheme mobile apps are set to be a key feature of the growth.

“Food & grocery and clothing & footwear retailers in particular are driving spending via smartphone, and the clothing & footwear sector will account for 42% of all smartphone spend by 2022. This is largely boosted by online pureplays such as ASOS and, which target younger shoppers who are more willing to purchase on a mobile phone; these kind of fast fashion pureplays are already experiencing high penetration from smartphones at around 70% of all traffic, says GlobalData retail analyst Charlotte Pearce.