New digital signage strategy for Cincinnati development

25th July 2017

The Liberty Centre Mall in Cincinnati has introduced a unique digital media installation, featuring a number of digital canvasses used to create community landmarks.

 The 64 acre mixed-use development has worked with RealMotion, the technology division of design agency Float4, to create the attraction. A control system for the system has been designed by Smart Monkeys.

Using a variety of technologies – including LED content mapping and customisable content – the project involves three distinct digital canvasses that are integrated into the physical architecture of the centre’s retail space.

The Forge is a large scale LED display integrated above an active hearth. It enlivens a ‘living room’ space to make a warm and welcoming space and gathering point.

On the rooftop is The Beacon, an LED-clad interpretation of a traditional factory stack, which offers a focal point for the local community.

The Rosette is a programmable LED display inspired by stained glass. It constantly and seamlessly morphs between symbols drawn from a variety of religions.

Content can be coordinated across irregular surfaces, while varied real time visuals are driven by natural and random changes in the seasonal climate, says RealMotion chief technology officer Sevan Dalkian.

“RealMotion is equipped with a tool that allowed the technicians to pixel map the content, which ensured that it was well mapped on the outdoor custom LED display,” says Dalkian. “The platform seamlessly integrated with the client’s CMS, enabling them to quickly and easily schedule content pieces and customize assets. We also provided a generative particle system that takes shape in accordance with a set of data controlled by the CMS and live feed.”