10th August 2017
Healthy eating chain Tossed replaced printed window graphics with digital screens, as part of a plan to switch to a faster, easier-to-update alternative that could tie-in with new digital ordering technology.
A variety of screen sizes, in both landscape and portrait orientation, is used in store windows. These show advertisements, dynamic video content and digital menus, in a space that previously displayed seasonally-changed vinyl images.
Content playlists are tailored to different times of the day, optimising the appeal of stores to the needs of passing customers.
The screens have allowed the stores to boost sales during slower parts of the day, promoting offers promptly to achieve rapid responses, according to Tossed head of creative Lisa Prisk. Uptake of special offers and promotions has increased, and the screens have been used to create local interest in new stores before they open.
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