11th September 2017
The 279 sq m (3,000 sq ft) store on Peter’s Lane showcases the brand’s cars in a different way to a traditional showroom, with a range of models on display in a stylish and modern environment.
A digital car configurator helps customers choose colours, features and options for their ideal car, while the brand’s motorsport ties are emphasised with merchandise and a driving simulator from the Formula 1 Mercedes-Benz AMG Petronas team.
The store will trade until 8 October.
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