6th October 2017
Newly launched trash to homewares brand Pentatonic has opened its first pop-up store, to highlight its mission to reshape the furniture industry.
Created by former Levi’s UK head of marketing Jamie Hall, Pentatonic specialises in creating its products sustainably from reclaimed, recycled, or reused materials where possible, or with the most environmentally materials available for the task.
The 279 sq m (3,000 sq ft) gallery-style space in London’s Shoreditch has been designed and built by Lucky Fox, and will trace until 12 October 2017. It features a ‘trash fountain’ sculpture made from nearly a thousand used water bottles donated by nightclub Fabric.
Commissioned artwork from street artist SHOK-1 covers the entire frontage of the store, featuring the artist’s signature X-ray hand and crushed can.
Pieces from Pentatonic’s AirTool range – a modular range of chairs and tables made from plastic waste – are on display inside, along with recycled glassware and soft furnishings made from plastic.
Pentatonic has collaborated with coffee chain Starbucks, creating a bar in the chain’s Shoreditch branch from used coffee cups and plastic waste in return for donations to charity Clean Up Britain. Pentatonic has also made a recreation of Starbuck’s Bean Cahir from upcycled plastic waste.
“Not only does it hold countless opportunities for domestic interiors, but also has the potential for high street brands to make store environments out of their own waste to increase sustainability,” says Lucky Fox chief creative officer Jason Traves.
"Jason and the team understood our brand immediately and delivered over and above on our brief to show London that the future is rubbish,” says Pentatonic’s Jamie Hall.
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