L'Occitane to launch first UK flagship

9th November 2017

French beauty, skincare and fragrance brand L’Occitane is to open its first UK flagship store at a site on London’s Regent Street, before the end of 2017. The store is described as a ‘restorative oasis of calm’ on one of Europe’s busiest shopping streets.

Design group UXUS has designed the store, which will offer 599 sq m (6,450 sq ft), to a brief that called for an iconic and immersive experience that offered a luxurious and sensory exploration of the brand’s full range of products. Education and product trial are at the centre of the store concept

“We are thrilled to secure our first UK Flagship store on London’s iconic Regent Street,” says L’Occitane retail, wholesale, and property director Jamie Taylor.

“This new store will set our customers at the heart of an unforgettable retail experience which brings our beautiful brand vividly to life. We aim to bring a unique concept design to this first class location, creating a truly multi-sensorial experience to our local customers in the UK and also our international customers, whilst being true to our deep Provencal roots.”