Nike and JD Sports campaign launches new range

13th November 2017

JD Sports and Nike have collaborated on a suite of displays for the launch of the new Vapormax Mesh range.

Agency Rosie Lee was appointed to adapt Nike’s existing creative for a retail activation is JD’s European stores, and in key UK out-of-home locations such as London’s Oxford Street and Westfield Stratford.

The campaign ran across various touchpoints, from in-store podiums to large scale LED screen displays with moving graphics.