Design showcase: Tommy Hilfiger's new style at Westgate Oxford

13th November 2017

Tommy Hilfiger has launched a new sportswear store in the UK, at a site in the new Westgate shopping centre in Oxford.

Designed with RPA: Group’s architectural team, the 266 sq m (2,863 sq ft) store has been designed as a three dimensional fusion of Tommy Hilfiger’s well-known brand heritage with modern finishes.

Large areas of glass in the storefront allow high levels of natural light, which works with a range of polished surfaces to give the space a contemporary feel.

A nautical theme has been applied to the store, underlining the personal inspirations behind the Tommy Hilfiger brand. Walnut and lacquered surfaces continue the on-board feel, with polished steel detailing reflecting sailing equipment.

Features include mid-century light fittings and bespoke rugs with TH Jacquard and chevron patterns.