Christmas pop-up for Chapel Down

14th November 2017

Kentish winemaker Chapel Down has opened its first seasonal pop-up store, at regional shopping and leisure centre Bluewater. The brand has considerable retail experience from running a successful winery shop in Tenterden.

Chapel Down is showcasing its entire range of wines, beers and spirits in the pop-up, which also features exclusive products such as Magnum and Jeroboam bottles. Daily tastings and food matching events will offer a unique experience to visitors.

Store designer Katy Quorn has created window displays from Chapel Down wine bottles, with Christmas baubles made of corks. The store’s material palette reflects the brand’s winemaking heritage, using oak and steel throughout.

The 185 sq m (1,990 sq ft) pop-up store will trade until 31 December.