Bespoke soundscapes for Miller Harris store

5th January 2018

Perfume brand Miller Harris has opened a new concept flagship store in London, using bespoke artworks and soundscapes to bring fragrances to life.

The store, at Cabot Place in Canary Wharf, has been designed by Fabled Studio. The agency has drawn on the client’s identity, which centres on it being rooted in the modern bohemian spirit of contemporary London.

Fabled has created a series of muses that each embody a facet of Miller Harris to inform its next generation of stores. The Canary Wharf branch is inspired by the muse of the ‘The Artist’.

The store uses the backdrop of an art gallery and studio, encouraging customers to see its perfumes as artworks. An ever-changing range of art is shown on the walls of the store, adding an element of change and dynamism.

Perfumes are displayed on bespoke plinths which are wrapped in artists’ canvas, and topped with materials that are relevant to each scent.

Audio artists have been commissioned to create unique soundscapes for individual fragrances, offering a sensory experience to customers and questioning what fragrances might ‘smell like’. A standalone sound booth allows guests to listen to melodic interpretations of their favourite scents.

“We were looking for an immersive experience, as choosing a fragrance is such a personal and emotive journey. We wanted to elicit a sensorial response to the fragrance and showcase the storytelling of so many of our perfumes,” says Miller Harris CEO Sarah Rotheram.

“We wanted each Miller Harris store to have a sense of energy and place,” adds Fabled Studio co-founder Steven Saunders. “The interior experience is immersive and intense – we are giving the customer a full, 360-degree expression of each fragrance. You can see and feel the ingredients and inspiration behind each fragrance, listen to its sound and most importantly, smell each unique scent.”