First permanent store for online fashion retailer Blaiz

9th January 2018

Online retailer Blaiz, which specialises in Latin American fashion, is to open its first permanent store next month.

The 231 sq m (2,485 sq ft) store will be located at 227 King’s Road, on the Sloane Stanley Estate, where Blaiz operated a successful pop-up before deciding to establish a permanent presence.

The store will stock popular fashion ranges, swimwear, accessories and jewellery, highlighting the best unique designs from Latin America. The pop-up attracted a number of celebrity customers.

Greek agency VST Hellas has designed the store to reflect the brand’s South American heritage.

Blaiz founder Stephanie Margaronis Mordehachvili says: “Following the huge success of our previous pop-ups within the Sloane Stanley Estate we are so excited to be announcing our first permanent physical boutique on The King’s Road.  From here we will offer excellent craftsmanship and stunning designs for fashion lovers that share our passion for beautiful Latin American clothing. The international feel of our brand is a perfect match for the diverse nationalities that the King’s Road attracts.  Furthermore, we will be debuting certain South American inspired experiences in-store, so that our customers have the complete Blaiz experience.”