VM Showcase: Marta shouts about its sales

11th January 2018

Italian store Marta Boutique is shouting loudly about its seasonal sales.

Windows designed by VM specialist Gariselliassociati.it took inspiration from the idea of a ‘scream,’ installing a display featuring loudhailers and protest placards, with messages that translate as slogans including ‘I want everything’ and ‘The Style Revolution’.

The agency sought out classic and easily recognisable loudhailer models to ensure familiarity, while props are arranged in a free and informal way, emphasising the speed and intensity of the sales period.