First standalone River Island Kids store starts UK rollout

12th February 2018

River Island has launched its first standalone kids store at Intu Braehead, near Glasgow, prior to a national rollout.

The 279 sq m (3,000 sq ft) store is close one of River Island’s regional stores, and stocks the brand’s Kids & Mini collections for children up to 12 years old. The store designer has not been confirmed.

Intu regional managing director Kate Grant says, “River Island came to us last year on plans for the first River Island Kids in the UK and we’ve been working with them closely to launch this exciting new store at Intu Braehead.”

The centre hosts a number of leisure attractions to make it a popular family venue.