In-store workout zones at Karstadt Sports for Reebok

5th March 2018

Sports brand Reebok has opened new shop-in-shop areas in two Karstadt Sports stores, featuring branded workout areas and free live courses for customers.

The shop-in-shop spaces, located in central Munich and Essen in Germany, have been designed by the D’Art Design Gruppe.

Both sites are in prominent locations, with a complex urban mix of customers. The Reebok spaces feature conventional shop-in-shop displays complemented by workout areas fitted with equipment such as a CrossFitRigg.

The initiative was launched to coincide with a Karstadt Sports Night promotion, with consumers receiving information from selected CrossFit partner trainers, along with an invitation to take part and compete in sporty challenges.

Several workout sessions are scheduled every week, with social media channels used to spread the word. A Reebok Experience campaign website provides customers with timetables and a registration tool.

Photos: D'Art Design Gruppe