Dixons Travel to open five stores in German airports

12th March 2018

Dixons Travel is to open five stores at airports in Germany by the end of this year, using the store format it launched at Heathrow Terminal 3 last year.

The new stores will be in Frankfurt and Dusseldorf airports, and follow the launch last year of two stores in Oslo. Dixons Travel has 29 store across the UK and Ireland.

The store format was designed in-house, and has been shortlisted for the 2018 World Retail Awards. It includes dedicated product demonstration areas, mobile phone charging, Team Knowhow experts on hand to offer repairs and advice, and smart-controlled tech for shoppers to try out.

Digital signage is used extensively throughout the store, which offers a varied product mix including computing, audio, imaging, phones and smart appliances.

“We’re excited to be bringing our new-look Dixons Travel stores to more shoppers across Europe, providing a unique shopping experience - this time designed especially with the German market in mind,” says Dixons Travel managing director Heidi Woodhouse. “Through this new store offering, we aim to share our extensive product range, exclusive deals and competitive prices with a rapidly expanding market. We are excited about our venture into wider Europe and will look to explore further opportunities.”