8th May 2017
The system combines digital signage with powerful artificial intelligence and augmented reality, creating a digital signage network that can adapt its output to suit each viewer individually.
20.20 business development director Mariann Wenckheim that the competition links directly to the kind of work it undertakes for retailers. “We really care about innovation and change… and our role is to help retailers implement the kind of changes they need to make, and we love collaborating with people to have new ideas,” she says.
Sensape co-founder Justus Nagel says the company’s product is evolving, adding more element to its modular system. “Brand and retailers both like the functionality it offers, but they don’t both need all of the features it offers… making it modular allows them to offer a personalised shopping experience.”
“The winner really stood out for its multifunctional capabilities, that allow it to tailor content and collect a huge amount of data,” says 20.20 managing director Jim Thompson.
Exhibitors at the co-located events submitted entries which were reviewed by an independent judging panel of experts which included: Arcadia Group head of design Guy Smith, B&Q head of retail design Alan Taylor, Red or Dead creative director Katie Greenyer, and Pets at Home head of merchandising and retail marketing Gareth Roberts.
The entries that have been shortlisted are being featured in the Innovation Trail at Retail Design Expo and Retail Digital Signage Expo, and are highlighted on the ‘Winners Wall’ at the events.
The judging panel selected the following innovations for the shortlist:
Beaver Group signage.ninja and Contactless Content Management
CD(UK) Ltd The Washroom Solution
Doro Tape UK Ltd ASLAN SE 75 - Self-adhesive polyester mirror effect film
FirstView Digital Signage Digital Cloth Rail and integrated VIDEO INSIGHT TOOL
Illuma Lighting Highspot LED – Spotlight
NEC Display Solutions NEC Open Modular Intelligence (OMI)
Pixalux UK Pixalux
Projection Artworks DisplayMapper
Prosper (Tait) StoreView for Retail Design
R-Tek R-Tile Design Collection
Seloy Live Sense
Sensape GmbH Sensape Visual Retail Solution
Suntop(Xiamen)Display System Inc V-lit System
Think Ambient Ltd CLINGZ
Annie Swift, event director for Retail Design Expo and Retail Digital Signage Expo, says: “The standard of entries this year has surpassed all our expectations in terms of quantity and quality. The entries also came from all exhibitor sectors across both shows and the judges had an invidious job in making their selections.”
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