Store format changes as part of Carrefour 2020 plan

29th January 2018

French supermarket group Carrefour has announced its plans for future development, including changes to its store formats and am ambition to become an omnichannel market leader as it targets turnover of €5bn in the food sector by 2022.

The Carrefour 2022 plans will see €2.8bn invested in the retailer’s digital offer, including the development of a single cross-group platform. This will be partly funded by rationalisation of the company’s head office and a ‘voluntary departure plan’ for 2,400 staff in France.

However, there will be investment in physical stores too.

The group’s plans include the opening of 2,000 conveniences stores, located in major cities, over the next five years. It will also accelerate the rollout of its Cash & Carry format in Latin American markets, opening 20 new Atacadäo store per year in Brazil and converting 16 hypermarkets in Argentina to the Maxi format. The Promocash brand will be further extended in France. The number of former DIA stores – DIA ceased to be part of Carrefour in 2011 – will be reduced by 273.

Own-branded products will also see investment over the next five years as Carrefour seeks to increase the competitiveness of its ranges.

“I have a great ambition for Carrefour: To become the leader of the food transition by offering our customers, every day and everywhere, quality and trustworthy food at a reasonable price,” says Carrefour chairman and CEO Alexandre Bompard.

“To do this and return to a conquering dynamic, we must revamp our model, by simplifying our organisation, opening ourselves up to partnerships, improving our operational efficiency, investing in our growth formats, building an efficient omnichannel model and developing our fresh and organic products offer, notably under the Carrefour brand. This is the meaning of the "Carrefour 2022" transformation plan that we are unveiling… and that the Group and its employees will implement with ambition and determination.”