Design showcase: Google Garage in Manchester

19th February 2018

Google has opened its latest Digital Garage store, as part of an initiative announced in late 2017 to help 100,000 people in the UK find a job or improve their careers by offering free digital skills training.

Located in Manchester, the store is the third to be developed by design group Dalziel & Pow, working with experiential agency WRG. Previous openings have been in Sheffield and Birmingham.

The brief called for a welcoming environment that centres on a human level of service and face-to-face interaction. Training and help is available to anybody, from those lacking confidence in their digital skills to those looking to progress their careers.

Courses range from basic instruction on how to go online for the first time, to help with growing business using social media.

A flexible and adaptable environment has been created, enabling the format to be adapted to various locations and store sizes. A modular framework uses pegboard panels to create reconfigurable spaces, allowing for small workshop sessions or one-to-one meetings.

Transparent sliding screens are used to create a sense of privacy while maintaining flexibility of use.

Branded materials are mixed with large scale, locally-focused graphics to help the space – and the Google brand – feel approachable and fun.